A beautiful Spring is coming your way..
For Spring 2015 we took on a more casual twist to our design philosophy. We love the faded out / washed look where we play with techniques and washes to create worn look on the fabrics and match them with washed laces together with our signature embroideries and hand-work. It is perfect for the hippie Bohemic mood we feel is always a crucial part of the summer. We are really in love with this collection and we feel this one is the best to date. The collection has so many great everyday pieces with great more festive pieces to put some glam into summer nights.
We always love the handcraft history of the east when it meets the design aesthetics of the west. It captures the mood of the studio where we can spend the days discussing colours and embroideries while listening to music of local Reykjavik talents. Our summers here in Reykjavik are not as warm as we would like to have them so we have to pretend and create our right summer mood with our designs... We create the collection like our summers are like a California summer with endless blue skies but in the end life is anyway the way you create it with your mind, heart and soul. For us it is always summer. Spread the love.