Pretty In Reykjavík


The Spring 2014 collection is called  " Pretty in Reykjavik ". The summer in Reykjavik is not about the great weather. It is about great nightlife with great cafe´s, concerts and our perfect bohemian lifestyle. Sitting at our favorite café bar watching local and foreign fashionistas doing their thing inspires us. In Reykjavik there are musicians and artists on every corner keeping the city in a perfect mood. 


We love to play with embroideries and colours. Adding the perfect vintage looks with laces and washes creates the perfect Beautiful Stories collection. Working with our crafts people around the world we mix the nordic with the east, the clean design aesthetics with the confusing melting pot of other continents. Be a part of a Beautiful Story. Spread The Love.  

Pretty in Reykjavík