From reykjavik with love.

The spring 2016 is called " From Reykjavik with Love ".

This season we continue our journey in creating the wonderful mix and contrasts of colors, shades, embroideries and prints.

We Love to work on different effects and techniques of handwork on fabrics and throw in colours we Love.

When we started working on the spring 2016 collection we started with our artisans and hand-embroiderer teams to create the universe we had visioned and designed. The challenge is for us always to find the way of making it real and authentic and up to our standards and at the same time fit for the modern world of fashion and production.

We create the collections in Reykjavik. We love this city. It´s energy and high creative level gives us the inspiration needed. It is a wonderful mix of locals and visitors all breathing in the raw energy of the city.  We have the coolest girls in Reykjavik. Our modern life heroes. Strong, independent women. We love to make clothes for women that want to feel free, beautiful and alive. This collection is her anthem. 

With Love from Reykjavik.