Our story began downtown Reykjavik at our local café a few years ago. We were born and raised here in Reykjavík. We love this city. It is full of creativity, art and inspirational things. There are musicians, artists and storytellers on every corner. The bohemic mood of the city is our creative force. Our design team is from Iceland. All of them with a vast experience from leading fashion companies in Europe. They all share the same ideology that is based on LOVE for the product.
We are blessed with working with many of the best crafts-people in the world with our products. The handmade details of our designs are often based on heritage and history of the people making them. We love the idea of combining the west and the east. The design aesthetics of the north with the wonderful history of the craft from the south and the east. For us that is a love story built to last like all the great ones. Spread The Love. Be a part our Beautiful Story.